Nidhi Mehra
Personal Branding
for Entrepreneurs
Account Manager @ Walmart Connect Canada
"Everyone has a personal brand -
by design or by default."
protagonist
- Where are you right now?
- What do you want people to remember about you?
- What drives you?
path
- What insight led you to where you are now?
- What mistakes did you make on the journey? What did these mean to you?
- Have you received any recognition or won any awards?
- How has every experience helped shape you into who you are today?
purpose
- Where do you want to go? What does that future look like for you?
- What’s your future path?
- What authentic qualities do you want people to recognize in you now, to help you get closer to your desired future?
In order to be found...
you need to be findable.
Establishing your online presence...
what's your goal?
who's your audience?
where
do they hangout?
Now what?
Assess Your Brand & Passions, & List:
- Topics
- Outlets
- Leaders
Read | Review | Follow
Engage and Add Value
Adding value by sharing a Unique POV
Commenting on other people’s content | Sharing your own content | Liking or sharing someone’s content for better reach
Thought Leader
Considered the go to people in their area of expertise | Are Inspirational | Authentic & Original
You don’t have to be a business leader or manager to be a
THOUGHT LEADER!
How to get there...
- What do I want to be known for?
- What do I stand for?
- Who do I influence?
- What messages do I need to share?
You don’t need to be everywhere to be a
THOUGHT LEADER!
Personal Branding...IRL
- Pitch Yourself to Podcasts
- Submit guest posts to high traffic sites such as Forbes
- Pursue Public Speaking Opportunities
always be branding!
Why Network to get work ?
- Practical Advice
- Funding & Investments
- Clients & Referrals, Support
How to Network?
- Find Your People
- Prepare Your Pitch
- Everyone isn't your customer!
- Carry Biz Cards & Follow Up
- Maintain Relationships