Carissa
COSGROVE
BUILDING YOUR BUSINESS USING NEW TECHNOLOGIES
Who Am I?
- Small business owner
- So called e-commerce expert
- Project Manager
- Person who buys things
- Organic marketer
- Lover of Tootsie Rolls
In this workshop, Carissa provides an introduction to the world of ecommerce, answers your pressing questions, and gives you tools and resources you need to get started.
Carissa has been helping small to medium sized businesses build and grow for over 10 years. With specializations in communications, marketing and ecommerce she has helped hundreds of domestic and international clients solve sticky problems and move more quickly towards their goals.
Outside of work she enjoys learning as much as possible, hiking new trails, and trying (almost) everything once.
How important is it really?
20% Of global retail sales and about 5 billion dollars transacted online in 2021
What should I think about?
Reducing the noise, completing the task.
NON-NEGOTIABLES
One size does not fit all in business. Make a list of what your solution MUST do. When researching, eliminate any contenders who don't meet your most critical needs.
JUST START
Nothing is perfect. Not even a 10-million-dollar corporate website. Just start.
YOUR PURPOSE | GOAL
Form follows function. Make sure you know your why. Set challenging goals that are achievable.
What do I need to know?
What do I need to know?
BE RESPONSIVE
About 50% of online shoppers use their mobile or tablet to shop online.
OWN YOUR SPACE
It's great to sell everywhere but build your business too. Having your own real estate online is key.
ASK FOR HELP
Entrepreneurship can be lonely. Find community and learn from others to help you grow.
Digital Marketing vs. Organic Marketing
WHAT'S THE DIFFERENCE?
DIGITAL MARKETING
- Use to find new customers
- Be sure you understand the metrics
- Use Look-Alike Audiences
- Know your goals
ORGANIC MARKETING
- Use to build customer relationships
- Includes blogs, SEO, newsletters
- Know your goals
- Takes more time, is consistent
- Builds trust and demonstrates expertise
Let's Review
Know your goals
Digital or Organic Marketing? Why not both?
BE REPSONSIVE
Choose 2-3 actions to take
Your email list/subscribe button
KEEP LEARNING!
Keep in Touch
Connect with Carissa on LinkedIn