POWERUP SPEAKER SERIES
Kimesha
walters
Leverage Media Exposure to Become Unforgettable in a Sea of Sameness
what is public relations?
PR is the Persuasion Business Optics and maintaining a favourable image.
PR is the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve mutual understanding, realize organizational goals and serve the public interest.
- (Flynn, Gregory & Valin, 2008).
types of public relations
crises
communications
corporate
communications
corporate
social responsibility
executive
communications
media
relations
internal
communications
investor
relations communications
integrated
communications
reputation
management
public
affairs
why does pr matter?
public relations...
Builds Credibility
Builds Brand Awareness
Connects you to coveted audiences
Increases Brand Sentiment
Visibility is both an art & a science
Enhances your online presence & SEO
Generates Leads, Sales & Profits
Strengthens Community Relations
new users have come online within the last 12 months
of the world now uses SM
59%
227
million
current
climate
people around the world
now use SM
is the average daily time spent using SM
4.7 billion
2 h
29m
We are all inevitably swimming in a sea of sameness.
- Era of templates
- Trending Instagram/TikTok audio
- Remixing videos
- The 100th pizza joint (11th jerk chicken vendor)
- Lack of authenticity
- Strategic planning needed to cut through the clutter
when do you need pr?
Are you looking to?
Build your Credibility?
Grow Your Business?
Increase leads or sales?
Launch a new product or service?
Get ahead of your competitors?
Find the right words to tell your story?
Find the media outlets that have the best influence to highlight your business, product, or service?
peso model
PR FOR BUSINESS GROWTH
Key ways to stand out in a SEA OF SAMENESS
- Authentic & Innovative Content
- Influencer Marketing (Content Co-Creation)
- Thought Leadership
- Diversity, Equity, & Inclusion (DEI)
- Corporate Social Responsibility
- Media Relations
AUTHENTIC & INNOVATIVE
CONTENT
Content is still king
Positive brand stories
Podcast Power
Raw video is the new produced video
Opportunities for "contributed content"
THERE'S POWER IN
CO-CREATION
The right content with the right collaborators
Early involvment in campaigns
Set a clear brief
Personalization to your brand
reporting: Follow up & follow through
thought leadership
clarify your area of expertise (and stick to it)
focus on the big picture
keep learning
paradise delivered
dei: audience connection
csr: doing good
- SOLD OUT!
- Event Planning & Management - Top Toy Industry events in New York
- Influencer Marketing
- Media Invitations
- Media Relations:
- - Radio Interviews
- - TV Interviews
- - Magazine placements
- Photography & Videography
- Booking Press Release Writing
- Social Media Marketing
- Paradigm shift needed
- Canada Immigration Levels Plan 2022-2024 - 430,000 immigrants per year
- 70+ Pronouns How can your business capitalize on this niche?
- Multilingual campaigns
- Connecting through culture
- Tapping into the right media
#REPRESENTATION MATTERS
- Charitable efforts
- Environmental Conservation
- Business diversity and labour policies
- Community-Based Supporting volunteer efforts
BE A BRAND FOR CHANGE.
MEDIA RELATIONS
One of the main tools for any PR Arsenal
- Establishing key messaging
- Monitor your industry
- Building a comprehensive media list
- How to connect with journalists
- Pitching Media
- Newsjacking
A PR AGENCY?
Here's why:
We Bring The Thunder!
- We take you from publicity to profits
- Fresh perspective
- Your support system
We're Your Gladiators
- Your Personal "Olivia Pope"
Visual Ninjas?
Media Monitoring
- We're all that & more
- Content development
- Graphic design, videos etc.
- We’re attuned to your business, industry, and competitors.
