How to Utilize AI for Marketing Yourself and Your Business
An overview by Lily Varga - Digital Creative Director
Agenda
What is ChatGPT
ChatGPT, which stands for Chat Generative Pre-trained Transformer, is a language model built using the GPT architecture. It's trained on a large amount of text from the internet to understand language and context. When given a prompt, it generates human-like responses by predicting the next words based on patterns it learned during training. It's not conscious, but it can hold interactive conversations by considering previous parts of the conversation. Keep in mind that while it's advanced, it might sometimes produce incorrect or biased content.
Grammar
How does ChatGPT Work?
Facts
Context
Sign up/Login:
A Guide to Prompt Writing
- CONTEXT
2. INSTRUCTIONS
3. DETAILS
4. EXAMPLES
(OPTIONAL)
5. CALL TO ACTION
Set up the context for ChatGPT of what you are about to ask.
Give it background information the same way as if you are about to ask someone a question they should know why you’re asking the question.
Clearly state what you want ChatGPT to do.
This can be a question, request for information, asking for help with a sentence and etc,
If needed add as many relevant details that are relevant.
For example this could be the tone, a certain perspective or a desired word count range.
Giving an example of
a desired output. Can
be in a form of a
snippet or a complete
sentence.
Conclude the prompt
with a clear reminder
of what you want
ChatGPT to achieve.
Prompt Writing Example
1.Context:
You are a tour guide writing a blog post about a famous landmark.
6.Call to Action
Generate the introduction paragraph for the blog post.
3.Details
Aim for a formal tone and approximately 100-150 words.
2.Instruction
Write a compelling introduction for the blog post that captures the historical significance and architectural beauty of the landmark.
4.Example (Optional)
“Nestled amidst rolling hills and lush greenery, the magnificent Castle
Montclair stands as a testament to a bygone era of chivalry and grandeur..."
Very Important Things to Remember
1
ChatGPT will never give you the right answer but it will give you the answer you are asking.
2
The better the information you give it (AKA a prompt), the better the answer you’ll receive.
3
Always do your own fact checking if you are looking for a factual answer.
4
Lastly, ChatGPT is created by humans, so it CAN BE WRONG.
Editing a Response
Of course, ChatGPT isn’t perfect, and sometimes it might get things wrong. But the more people use it and talk to it, the more it can learn and improve. And that’s basically how ChatGPT works!
Regenerate Response
Send a message.
Free Research Preview. ChatGPT may provide inaccurate information about people, places or facts. ChatGPT Mar 23 Version)
Iterative Editing
- INITIAL RESPONSE
2. SPEFICIC FEEDBACK
3. GUIDED INSTRUCTIONS
4. BREAK IT DOWN
Tell ChatGPT that you are not satisfied and why.
Then ask for it to revise the response.
When asking for the
revisions make sure to
provide specific feedback on what you didn’t like or want to change.
Instead of asking to edit the response you can try a brand new prompt with more in depth instructions for the desired changes.
If you have several pieces of feedback you want to address, you can break it down into separate
prompts.
Iterative Editing Example
1.Initial Response:
The previous response was close, but not quite what I'm looking for.
Can you revise it to focus more on the historical context?
3.Guided Instructions:
Start by discussing the historical significance of the landmark and its
impact on the local community.
2.Specific Feedback:
Let's try this again. Imagine you're writing from a more formal tone.
4.Break It Down
Let's take this step by step. Begin by introducing the historical context and then highlight the architectural features that set the landmark apart.
Using Chat GPT for Small Business
Meet Julie
Julie’s in her late 30’s and owns a dog grooming spa. She needs help with marketing her business through social channels.
Let’s Learn some more about Julie:
Background: Julie has been a dedicated dog groomer for over a decade. Her
journey into the world of dog grooming started as a childhood dream that never
faded. Growing up, she was the go-to person in her neighborhood for pet-sitting
and dog walking. It was evident from an early age that Julie had a natural
connection with dogs.
Passion for Dogs: Julie's love for dogs goes beyond just a profession; it's a way of
life. She can't resist the wagging tails, wet noses, and soulful eyes of her
four-legged clients. Each dog that walks into her grooming salon is not just a
customer; it's a furry friend who gets the royal treatment.
Grooming Expertise: With years of experience, Julie is a grooming expert. She's
skilled in various grooming styles, from classic breed cuts to creative, whimsical
designs. She takes pride in making every dog look and feel their best, tailoring her
services to suit each dog's personality and needs.
Warm and Caring Nature: Clients often praise Julie for her warm and caring nature. She's patient and understanding, especially with dogs that may have had traumatic experiences in the past. Her calming presence reassures both the dogs and their anxious owners.
Lifelong Learning: Despite her expertise, Julie is always eager to learn and stay updated with the latest grooming techniques and trends. She regularly attends workshops and seminars, ensuring that she provides the best care for her furry clients.
Community Involvement: Julie is not just a groomer; she's an active member of her local dog-loving community. She participates in charity events, organizes dog adoption drives, and fosters dogs in need. She believes in giving back to the canine companions who've enriched her life.
Furry Family: Outside of her grooming salon, Julie has her own furry family. She shares her home with two rescue dogs, Max and Bella, who are her constant companions. They enjoy long hikes, lazy days in the park, and cozy evenings curled up on the couch together.
Personal Motto: Julie lives by the motto that "a well-groomed dog is a happy dog." Her goal is to spread happiness, one beautifully groomed dog at a time.
Julie is not just a dog groomer; she's a devoted dog enthusiast who brings her love for dogs to her work every day.
What Julie Wants to Achieve
- Dog lovers alike
- Live in the Mississauga Area
- Those who need help grooming their dogs
01
Demographic Reach
02
- Expand clientele and reputation
- Expand services, products and accessories
- Client Satisfaction
- Financial Stability
- Potentially start a doggy daycare
Goals
03
- Competition
- Maintaining a loyal customer base
- Social Reach
- Special offers
- Email marketing
- Online Marketing
Challenges
04
Messaging and Tone
- Warm and Caring
- Professionalism
- Client-Centred
- Expertise
- Trustworthy
- Personalized Care
- Positive and encouraging
- Educational
- Responsive
- Appreciative
- Consistent
Thank You.
Lily is a seasoned Digital Creative Director at Saatchi & Saatchi, with more than a 15-year career dedicated to shaping the digital landscape.
With an innate talent for crafting flawless user experiences, she seamlessly marries innovation and design, setting the bar high in her pursuit of cutting-edge solutions.
Lily’s fervor for new technology fuels her boundless creativity, making her an indispensable force in the ever-evolving world of digital marketing and design.
Follow Lily on LinkedIn
The YWCA Hamilton acknowledges the support of Innovation, Science and Economic Development.
